Business & Finance: The Automotive Year

Homes, tractors and typewriters are sold in the belief that they will not soon change owners. Automobile salesmen, however, have the fervent hope that after a year or so the buyer will return for a newer, shinier, faster and perhaps more expensive model of the same make. Charles Franklin Kettering, President of General Motors Research Corp., lately wrote: ". . . Our chief job in research is to keep the customer reasonably dissatisfied with what he has."

Last week the automobile industry faced 1930 with the opening of the New York Automobile...

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