BANKING: Individualist

BANKING Individualist

One trouble with banks is that they all have vacuous names, stone fronts, impenetrable vaults, courteous tellers, identical services. In Pasadena, Calif, the president of First Trust & Savings Bank (assets: $16,331,000), tall, easy, white-haired James S. (for Smellie) MacDonnell, now 62, long ago found a way to kick his bank into the public eye. In 1917, as cashier, he won local fame by writing persuasive ads for the Liberty Loan and Red Cross drives. Since then, as president, he has sporadically taken advertising space in the Pasadena...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!