Time was when a course in oratory was standard preparation for a political career. Today a shrewd campaigner takes lessons in radio technique. But radio campaigning is a young art, ripe for experiments, knotty with problems. Last week New York's ding-dong gubernatorial race produced one of each.
The experiment: When Governor Herbert Lehman spoke from Albany over Station WOR (Newark), Announcer Richard Brooks stood by, slipped murmured interpolations into the microphone. As though the Governor were talking some foreign language the listeners could not understand. Announcer Brooks used intervals of applause to repeat...
To continue reading:
or
Log-In
