Waterfront riffraff and cheap gangsters of all nations, plus open and tawdry vice, are typical of famed Marseille, but so too is the soaring, indomitable spirit of its sunny French citizens. The true Marseillais is bold, humorous, boastful and greathearted. Last week stout, jovial, bearded Louis Frichet, one of the most popular citizens of jostling, neighborly Marseille, became the hero of a holocaust which made news the world around.

As the dynamic personnel manager of Marseille's largest and showiest dry goods store, Les Nouvelles Galeries, bearded M. Frichet recently succeeded in...

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