The Press: Guinea Pigs' Friends

For the last ten years the $1,200,000,000-a-year advertising industry has been trying to decide whether it should treat "consumer education" as a flea in its ear or a bulldog at its throat. Some 29,000,000 Americans, it is estimated, are now affiliated with organizations which sponsor lectures, leaflets and confidential reports appraising if not attacking the advertised claims of every kind of branded product from mouthwash to maple syrup. Most of these are counted in such big, general groups as the Federal Council of Churches (24,000,000), General Federation of Women's Clubs (2,000,000), Parent- Teacher...

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