Two months ago the venerable Atlantic Monthly inaugurated a new advertising policy by which big companies could purchase 20 pages in the back of the magazine for $10,000, using eight pages to print stories about themselves and the other twelve for display advertising. Last month the first story to appear was an account of General Motors by Arthur Pound, whose chief point apparently was that General Motors is in business to stay. Last week President Alfred Sloan Jr. confirmed the fact by announcing earnings of $94,769,000 for 1934 as against $83,213,000 for...
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