Theatre: 87% Failure

New Year's Day for show business is Aug. 1. Looking over the 1930-31 prospects last week as the new year was catching its stride, show folk detected a bullish note. Some 250 productions were scheduled to open on Broadway, some 70 productions were routed to play the provinces —an increase of 30 over last year. The Theatre Guild announced that it would present its repertory in ten cities* —three more than the 1929 tour. And although Walter Hampden made known that he would not go on the road as in previous years because...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!