Press: Insiders

Nearly a year ago Esquire's smart Publisher David Smart and Editor Arnold Gingrich set out on an eight months' job of launching a new magazine. It was to be a semimonthly, called Ken, and was to give the public the "lowdown" on world events as "insiders" see them. Last week, about four months late, some 500,000 copies of Ken were finally being whirled off the presses.

Knotty problems had caused the delay. Mixed up with the idea of a magazine for insiders, Publisher Smart had another idea of a magazine for the underdog, militantly...