The nation's box-office receipts in cinema are currently estimated as 15% less than they were a year ago. For this decrease the cinemindustry blames the U. S. business recession. But other explanations have been suggested: 1) the topheavy ratio of bad motion pictures to good ones, perhaps due to the demands of the double-feature market; 2) the obviously bad business move of building up cinema personalities and then letting the radio make them too familiar; 3) the lure of bingo and other catchpenny diversions of the nation's entertainment dollar.
But no matter...
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