Press: Battle of Books

Stacked neatly on pianos, mantle pieces and bookshelves in a million U. S. homes last week were increasing piles of cheaply printed books, bought by their owners for a few cents a volume plus coupons clipped from successive editions of their local newspapers. Having gotten rid of 14,000,000 cheap books up to last week, the number of U. S. newspapers participating in a new wave of premium circulation-getting passed the hundred mark. Most conspicuous recruit of the week was the "World's Greatest Newspaper," Colonel Robert Rutherford McCormick's lusty Chicago Tribune, which announced complete...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!