Press: Ways & Means

There are more ways to choke a dog than by feeding it hot butter. There are more ways to increase circulation than by giving away cheap encyclopedias. Last week two U. S. monthlies tried two unusual means of adding to their readership.

Scribner's, enlarged, redesigned and editorially revamped last October to reach a wider field, has increased its newsstand sales from 6,280 to 69,000 copies per month. Out for larger editorial bear, young Harlan Logan announced in Printers' Ink last week a stunt familiar to trade publications but radical for such a staid...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!