Press: Ways & Means

There are more ways to choke a dog than by feeding it hot butter. There are more ways to increase circulation than by giving away cheap encyclopedias. Last week two U. S. monthlies tried two unusual means of adding to their readership.

Scribner's, enlarged, redesigned and editorially revamped last October to reach a wider field, has increased its newsstand sales from 6,280 to 69,000 copies per month. Out for larger editorial bear, young Harlan Logan announced in Printers' Ink last week a stunt familiar to trade publications but radical for such a staid...

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