Last week Standard Statistics Co., Inc., world's largest figure factory, estimated U. S. cigaret consumption for 1934 at an all-time new high of 125,000,000,000. Many a cigaret smoker was surprised to find that conservatively advertised Chesterfield, with sales of 34,500,000,000, had outsold garishly advertised Camel (33,800,000,000) and Lucky Strike (33,000,000,000). Old Gold was a poor fourth with 5,500,000,000. Total consumption of the leading four was up 8.4% from last year, but nearly 7,000,000,000 below the 1930 peak. Chief reason for this drop, according to Standard Statistics, was competition from 10ยข cigarets (Paul...
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