Business: Stampede to Soap

Procter & Gamble announced last week that it had sold more Ivory soap, P. & G., Jap Rose, Camay, Chipso, Crisco and all other P. & G. products in the first three months of 1934 than in any other quarter in the 97 years of its history. In dollars its sales were only at the 1932 level but in tonnage the quarter set a record. Earnings were $4,031,000 against $2,451,000 in the same period of last year. To Chairman William Cooper Procter, who makes 40% of all U. S. soap, the future should...

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