The F. O. B. price is almost as much a tradition of the automobile industry as the assumption that Henry Ford makes the lowest-priced car in the U. S. Last week when Chevrolet suddenly announced that henceforth it would quote only prices on delivery it looked as if both traditions might be doomed. One objection to P. O. D. is that it bars from national advertising the use of price. But with the fastest-selling U. S. automobile leading the way, F. O. B. may soon be a dated term. And Chevrolet claims that in...
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