Business: House of Swift

When Gustavus Franklin Swift, fifth son and namesake of the Cape Cod meat peddler who founded the House of Swift, became president in 1931, his company had just reported annual sales of $900,000,000. As Depression began to pull down meat prices, hard-working Gus Swift, whose wife bitterly complains that he never has time for play, kept on buying hogs, sheep, cattle. Though his dollar volume dwindled, he processed almost as much meat as he ever had before. ''It was our job to see that the daily cash market . . . was kept open, and we did it,'' said President...

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