HEROES: Bulls to Ballyhoo

Home to Brooklyn from the bull rings of Spain last week went Sidney Franklin (né Frumkin), matador extraordinary. All the world knows that he, a policeman's son, left Flatbush to study painting in Mexico and there learned the bullfighter's art from Master Matador Rodolfo Gaona; that in Spain he has slain 50 bulls for the bravos and pesetas of the populace (TIME, Sept. 30, 1929; March 24). But at his homecoming his friends and managers did not leave his fame to chance. To build him into a sure-fire vaudeville attraction, they arranged an impression ballyhoo. In a noisy motorcade,...

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