Business: Fisher Finesse

To 10,000 individuals in high places last week came an oblong black box as tidy as a high grade cigaret package or a lady's vanity case. And on the black, in gold, was the device and motto of Fisher Bros. —the old coach and "Body by Fisher." Inside the box were two packs of auction bridge cards, with the intimate feel of good linen and etched silver. The backs of the cards carried, against black backgrounds, white illustrations from Fisher Body advertisements. So while the 10,000 and their guests played auction bridge with Fisher cards, there faced them in black &...

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