Business: Rice Campaign

Exhorted E. S. Shoaf, manager of the Jennings, La., Chamber of Commerce: "Rice, which is the principal food of more than one-third of the world's population, does not occupy its rightful place on the menu of the American family simply because rice-growers and millers have not properly advertised their product. Its nutritive value is great compared to that of other common foods." Mr. Shoaf was addressing a conference of rice-growers and millers of the three principal rice-growing states (Arkansas, Texas and Louisiana), meeting last week in New Orleans. They talked about the need for advertising in order to market effectively their...