Business: Wood

The National Lumber Manufacturers' Association, before opening a campaign to dissuade home-builders from stucco and brick, invited the public to invent a rallying-cry. Last fortnight first prize ($5,000) went to one James E. Noble Jr. of Sanitorium, Miss., for his lofty "Certified by Centuries of Service." Tersely quieting the fears of those who worry about deforestation, the slogan, "Wood, Use It—Nature Renews It," won second prize ($2,000) for Mrs. Dora Davis Farrington of Interlaken, N. J. Less clever, by one word, a Mrs. Maud Burt of Marshalltown, Iowa, thought of "Use It—Nature Renews It," got third prize ($1,000).

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