People: Apr. 23, 1928

"Names make news." Last week the following names made the following news:

Bernard Mannes Baruch Jr., son of the capitalist-philosopher-Democrat (TIME, March 12), purchased for $350,000 a seat on the New York Stock Exchange from Clarence P. Wyckoff. Graduated from Harvard in 1923, young Mr. Baruch has rubber and steel interests.

William Ellery Sweet, onetime (1923-24) governor of Colorado, and his son, Channing Fullerton Sweet, purchased the 15,307-acre Jack Woods cattle ranch, upon which they expect to breed a larger number of purebred cattle than does any other ranch in the U. S.

Mr. & Mrs. Harold E. Talbott Jr.—he is an Ohio manufacturer...