The business of advertising is to define appetites and to encourage their satisfaction. Hence it is reasonable to suppose that when advertising men hold a convention they will be sensitive to the wants of their delegates and quick to supply them. They will be, one should suppose, gay and business-like at the same time: "nothing too much ' will be their motto and tired of the exaggerations which it is sometimes their business to invent, they will be happy in normal fashion, without drums and songs and blatant rallies.
Delegates to the 24th annual...
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