Business & Finance: Colgate-Palmolive-Peet

Stockholders of two large soap companies were summoned, last week, to consider a merger. Officers of Colgate and Co. and of the Palmolive-Peet Co. had agreed on terms. As the most pessimistic of stockholders could see nothing but manufacturing and distributing economies in the consolidation, the birth of Colgate-Palmolive-Peet Corp. was hailed in advance as another milestone in the soap industry.

Soap. Thoroughgoing in most White House economies, Mrs. Calvin Coolidge failed to perform one of the oldest and simplest housewifely tasks. Had she liked, she might have gone into the kitchen, selected a...

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