Business: Better Sellers

AMERICAN PROSPERITY: ITS CAUSES AND CONSEQUENCES—Paul. M. Mazur—Viking Press ($2.50).

The Theme. In his "explanation" the author, a smooth-faced banker of the Wall Street house of Lehman Bros., confesses: "I have not proven prosperity, though I think others have. . . . You will discover among other things that I believe in exaggeration in advertising; and since a title has largely an advertising function to fulfill, I believe there is some justification in my exaggerated title."

Fortunes have been lost in advertising—but not when the product is as sound and as timely as Mr....