It is not ethical for physicians to advertise except by a neat name- sign in the window of their residences. Seldom does one see in the public press such cards as: Dr. Lafcadio Schnapps
Colds, eczema, intestinal stasis, pneumonia and warts
He will cut corns, appendixes, adenoids, goiters
and his rates (for cash customers) . . .
Office Hours, 8 to 8
But for a long time magazines, newspapers, have been embellished with arresting advertisements like one that the New York Times carried last week:
New Years for Old How old do you think you are? The...