Business: Cesar's Cities

Persons of fashion use a strange adjective for the things which they consider as belonging properly to their environment; such things they call "smart." Less polished people use an adjective which is far more descriptive of smart things: they use the word "ritzy." The word is from the proper noun, Ritz; Ritz is the name of the smartest chain of hotels in the world.

There are not very many of them—nineteen—and they are generally full.* Moreover, Ritz hotels are only built in fashionable cities, in cities where there are likely to be many visitors who are capable of appreciating the finer social...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!