Business & Finance: Marshmallows, Microscopes

The problem of sales and of scrutinizing potential markets, according to Harry D. Neach, vice president of the Sales Engineering Service Corp., most baffles the manufacturer. Last week he anecdoted about analyses triumphant:

". . . A few years ago a certain brand of marshmallows was sold only in confectionery stores. The marshmallow concern had a market survey made and found that marshmallows could be sold in grocery stores as well. They went about securing such distribution and today 95 per cent of their product is sold in grocery stores and the yearly volume of sales has increased more than 60 per...

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