Overstep
Sirs:
Now you have gone too far. Editorial stunts (and I speak from an experience of more than 35 years in active newspaper work) can be carried beyond what is pleasing. TIME'S new department of FASHIONS is just such an overstep. You know why without my going any further: the "formula."
Don't bear down on the "formula" idea so hard. It will make your magazine too tricky, I warn you. See how monotonous those Fashion pages are now when you read them over: 'The Idea, the Motive, the Story. The Idea, the Motive,...
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