Long have mail-order houses like Sears, Roebuck & Co. and Montgomery Ward & Co., sold by mail tires and other automotive accessories. Last week Sears, Roebuck decided to sell the automobile itself. Details concerning price and type of car had not been decided. Announcement was made, however, that the car would be manufactured by Gardner Motor Co., Inc.* and that Sears, Roebuck & Co. would distribute it.
Montgomery Ward & Co. is also considering marketing an automobile. Automotive bystanders, hearing that General Motors was experimenting with a small, airplane-motored automobile priced around $250, to...
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