Business & Finance: Smart Cotton

Last week the Cotton Textile Institute, headed by Walker D. Hines, reported upon a large job well done. During the first five months of 1929, said Mr. Hines, 427,-638,000 yards of cotton were printed, an increase of 28% over 1928. During the same period, 763,462,000 yards of cotton goods were finished, a 21% increase over 1928. For three years the Cotton Textile Institute had been working on the problem of building up a cotton-acceptance among U. S. women. Last month, the problem was considered solved.

The solution: selling cotton from the style standpoint and...

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