The Press: Specialist Called

Having promised themselves "the largest magazine circulation in the world" by 1934 (TIME, July 1), publisher-cousins Robert Rutherford McCormick and Joseph Medill Patterson of nickel-weekly Liberty last week moved to make that circulation profitable. They simplified the duties of the general manager who had gotten Liberty's present circulation, by calling in a man better fitted to supervise the getting of Liberty's advertising.

The general manager thus relieved is Max Annenberg, Number Three Man of the Patterson organization. Jewish-born, raised among the Irish of Chicago's First Ward, a newsboy early trained by the Chicago...

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