Business: New Ford, New Rumors

Rumored Specifications. With what purported to be bona fide information, Detroit newspapers last week described the new motor car to be produced by the Ford Motor Co. as having for standard equipment a self-starter, five wire wheels, speedometer, windshield wiper, gasoline gauge, oil gauge, dash light, Houdaille shock absorbers and four-wheel brakes; 34-h.p. engine; gearshift transmission; 104-inch wheel base; selling-price from $450 for the touring model, to $490 for the Fordor sedan and coupé.

Rumor Discounted. Edsel Ford promptly declared: "No statement as to the details of the new cars has been made...

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