The Press: Death of a Tradition

Before the publishing house of George Newnes Ltd., just off London's Strand, a hansom cab stopped and out stepped an elegant young man in top hat and frock coat. He was Arthur Conan Doyle, come to deliver the manuscript of a short story entitled A Scandal in Bohemia. Published in the six-month-old Strand magazine, in July 1891, the story's hero was a sleuth named Sherlock Holmes. He was an instant hit and so was the Strand.

For 36 years, Conan Doyle wrote exclusively for the Strand, in a literary company that has seldom been equaled...

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