COMMUNICATIONS: Out of the Groove

Columbia Records Inc., which scored a profitable beat on the rest of the industry with its long-playing records (TIME, June 8), extended its lead this week. It brought out a seven-inch, unbreakable "Microgroove" record that will play as long as a conventional twelve-incher. The new record can be played on the same attachment (33⅓ revolutions a minute) as Columbia's long-playing Microgroove record. Another advantage is that it will sell for considerably less than old-style records: 63¢ (v. 79¢) for popular recordings, and 95¢ (v. $1.25) for classics.

In an attempt to catch up with Columbia, RCA Victor next day demonstrated its...

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