Radio: I Like Radio Because ...

Who listens—and to what—on U.S. radio? A new book to be published next week, Radio Listening in America, (Prentice-Hall, $2.50), helps to clear up some of the mystery, and to highlight some listeners' habits. A few of the book's findings, based on a 1947 survey:

¶Quizzes appeal mostly to people who have gone to high school but not college.

¶Twice as many men as women listen to discussions of public issues; four times as many men listen to sports; more men than women listen to comedy programs. Women's favorites: dramatic shows, quiz programs, semiclassical music.

¶From 1945 to 1947...