New President Roosevelt

John Roosevelt, tallest (6 ft. 4½ in.) and youngest (32) of Franklin D. Roosevelt's four sons, busily unpacked boxes last week in a spanking new, $205,000 department store in Beverly Hills. Ready to open next week, it was the first of what he and Partner Leland Good, 42, hope will be a chain of Roosevelt-Good Corp. dry goods and ready-to-wear stores throughout California and the West. Said Roosevelt: "Once this retail business gets in your blood, you can't get it out."

It first got into his in 1938. After finishing Harvard, he went to work "35 feet below the bottom,"...

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