FASHIONS: Battle of the Bulge

Elsie Frankfurt, who had studied designing at Southern Methodist University, was distressed by the unesthetic appearance of her married sister Edna. She was pregnant. Said Elsie: "You look simply horrible. We've go to do something."

Setting her designer's mind to work, Elsie soon had a dress that made Edna look both slender and stylish. A clamor for copies convinced Elsie and Edna that they should go into business. They pooled $500, hired three seamstresses and rented a small shop in a strategic location—the Medical Arts Building, where most Dallas obstetricians have offices. Thus, ten years ago, began a business that...

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