The Press: High-Priced Heritage

The U.S. has 7,350 magazines, tailored to every taste and purse. But to scholarly-looking Malcolm S. Forbes, 29, one of Business Biographer B.C. Forbes's five sons, there seemed to be a yawning gap in the market, right at the top. Nobody was putting out a magazine that cost $150 a year. Last week young Forbes had one in the dummy stage, and was taking a full-page ad in the New York Times next week to announce it. Its name was Nation's Heritage, its high-flown purpose to illustrate "the whole American panorama —the resources, the...

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