At first glance, patient readers of the Chicago Tribune thought Colonel Bertie McCormick was off on another simplified spelling jag. But the Page One story was simply a new way of reporting that old story, a new telephone directory. Reporter John T. McCutcheon Jr., son of the Trib's revered, retired cartoonist, had taken every word from names in the phone book :
"Venn Thee Phon Peoples Said Ther New Book Was Conner Bea Whooper, Theys Werndt Kiddon. DeBouck, Holding 1,007,232 Names, Hasto, More Pages Than Last Dechambre's 2,060, Ashur Worlds Record.
"Legg Menn Begun Givin New Buchs Inda Loupe Yeska-Day. Zee Pages...
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