Business: Up & Down with Otis

In Manhattan's new $10 million, 22-story Universal Pictures Building on Park Avenue, visitors were introduced last week to the latest elevator wrinkle. In Universal's double bank of eight elevators the Otis Elevator Co. had installed the electronic "touch" system.

Behind each signal button is an electronic tube. The moment the button is touched (it doesn't have to be pushed), the tube sends an electronic signal which automatically stops the next elevator at that floor. Inside the elevator, the operator also works his door controls by electronic button controls.

The new system does away with...

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