CORPORATIONS: Calling the Signals

On to a table already loaded with $12 million worth of recently bought companies, Lever Bros. President Charles Luckman this week tossed a $10 million newcomer: the John F. Jelke Co., sixth largest* U.S. maker of oleomargarine (Good Luck). Said "Chuck" Luckman: "That will be all for a while, until we digest what we've already got."

Luckman has been worried about keeping the present level of sales in the face of resistance to high prices. He decided that the best way to keep volume high was to add to his products. For $5 ½ million, he picked up the Harriet Hubbard...

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