Fight promoters were becoming increasingly suspicious of television. The voice of NBC, which for months had been whooping up its coming telecast of the Louis-Walcott fight, fell suddenly, mysteriously silent about it. The 20th Century Sporting Club, sponsor of the fight, was just as vague: nobody knew anything about a fight telecast. Said Promoter Mike Jacobs: "I haven't did anything about it yet."
Then, two days before the big bout, the secret leaked out: Jacobs, fearful that fans might stay away from Yankee Stadium if they knew the fight would be televised, had gagged the network and the sponsor. Too much ballyhoo...
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