The Press: How to Grow a Rumor

In his weekly newspaper column, "What People Are Thinking," Elmo Roper usually gives the facts about his public-opinion polls. This week he thought the time had come to scotch the story about a poll he never made. He wrote:

This is about a poll which was recently taken by Rumor—not by Roper.. ..

Over a month ago, two responsible newsmen called me on the phone from Washington to ask me about an election survey I was reported to have just concluded. They said that they were particularly interested in the heavy following the poll was supposed to show for Henry Wallace.

Then they proceeded...

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