If Paul Gray Hoffman takes the tiller of ECA, an exhausted, socialistic Europe will meet an ebullient U.S. businessman and an evangelist of free enterprise.

Paul Hoffman was born 56 years ago in Chicago. He went to the University of Chicago for one year, then quit to sell autos. Selling was his forte. He plunged into the rich Los Angeles auto market, served two years in the field artillery in World War I, returned to Los Angeles to operate the Studebaker agency.

In 1925 he became Studebaker's vice president in charge of sales, helped reorganize the company when it went broke...

Want the full story?

Subscribe Now


Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!