When Ben Grauer was a cub announcer at NBC, back in 1930, he competed with ten other announcers for a program sponsored by Gobel's bologna. The other ten sounded very highbrow, but Ben got the job. "That's the man," the sponsor cried, "that's what I sell—baloney."
Last week, 263 sponsors and some 27,000 commercials later, Ben Grauer had come a long way for a baloney salesman. On NBC's big new documentary series, Living—1948 (Sun., 4:35 p.m., NBC), he was the narrator and star. In his nine other regular radio and television jobs, he ran...
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