Radio: Progress

Television was having a serious flirtation with the movies. NBC, making tele vision's first major dicker for films (which are as essential to television as records are to radio), signed a five-year deal with Jerry Fairbanks, Inc., a Hollywood producer of shorts (Popular Science, Unusual Occupations). Fairbanks would produce for NBC "first-class films of all types and lengths." All films will run a few minutes shorter than the allotted air time — leaving plenty of room for a message from the sponsor.

...

Want the full story?

Subscribe Now

Subscribe
Subscribe

Get TIME the way you want it

  • One Week Digital Pass — $4.99
  • Monthly Pay-As-You-Go DIGITAL ACCESS$2.99
  • One Year ALL ACCESSJust $30!   Best Deal!
    Print Magazine + Digital Edition + Subscriber-only Content on TIME.com

Learn more about the benefits of being a TIME subscriber

If you are already a subscriber sign up — registration is free!