Bargain Day

It was bargain day in U.S. radio stores. Small table radios were selling at the prewar price of $9.95. Prices of many other sets were down or ready to drop; the industry was tuning in on its first price war in about ten years.

What touched it off was General Electric's 3 to 24.5% cut in prices, and a drop in radio sales. Since war's end, the industry had turned out more than 34,000,000 sets—almost one for every U.S. family. This year radiomakers expect to produce only 12,000,000, and the slump has already...

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