Radio: A Day with Television

Last week the National Broadcasting Co. bought full-page newspaper ads across the U.S. to announce: "1948—TELEVISION'S YEAR." The ads "offered" the "greatest medium of mass communication in the world—Network Television."*

What exactly is the "greatest medium of mass communication" communicating? On the biggest telecasting day last week, Manhattan's television stations (NBC, CBS, Du Mont) offered these programs:

Scheherazade & Soap. At 1:15 p.m., all three stations covered President Truman's State of the Union message (see NATIONAL AFFAIRS). NBC imaginatively introduced its program with selections from Rimsky-Korsakov's Scheherazade Suite.

The camera peered about the House chamber for awhile, finally came to rest on the Truman...