The Press: Stop Saluting

With a roll of drums and a rattle of discharge buttons, a magazine called Salute went out to capture the veterans' trade in March 1946. Its staff, like its flavor, came from Yank and Stars and Stripes. But its G.I. appeal wore thin: it seemed that the most appealing thing to veterans was being a civilian again. This week in its February issue, Salute (circ. around 230,000) took off its uniform. With a new staff and a new idea, it had changed into a "picture magazine for men."

Publisher Jeremiah Ingersoll* had been searching for...

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