Advertising men treated each other to some unusually frank talk about their trade last week. At the annual eastern meeting of the American Association of Advertising Agencies in Manhattan, the scientific approach" to consumer resistance took the worst pasting.

Said Walter Weir, of Manhattan's Walter Weir, Inc.: "You have only to read some of the incredible drivel being foisted upon the American public ... to realize that today's copywriter—bred on copy research—has become a virtual Katzenjammer Kid ... giving readers and listeners mental and spiritual hotfoots hour after hour, every day in...

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