The Country Clubber

Most Sears, Roebuck & Co. stores are plain, functional buildings with big show windows and large, eye-hitting signs. But last week the mail-order chain opened a new store that was a sport; it had only a few small windows and it looked like a citadel in Spain. Its single sign was restrained and inconspicuous.

That was the architectural price Sears paid to get into the Country Club District in Kansas City, Mo. The District is the second biggest, and, with its Plaza shopping center, the most successful privately run residential development in...

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